A Decade Later: How ‘I Am Charlie’ Transformed from Rallying Cry to Something Entirely Different-groot

Journalists hold placards which read "I am Charlie" and their press cards during a minute of silence in front of the Paris offices of weekly satirical newspaper Charlie Hebdo in Paris January 8, 2015 the day after a shooting at their offices.
Founder and executive director of Turning Point USA Charlie Kirk speaks at the opening of the Turning Point Action conference on July 15, 2023 in West Palm Beach, Florida.
A woman poses with her copy of the French satirical magazine 'Charlie Hebdo' in front of the 'Rue Nicolas Appert' on January 14, 2015 in Paris, France.
Attendees hold up Turning Point USA signs at the memorial service for political activist Charlie Kirk at State Farm Stadium on September 21, 2025 in Glendale, Arizona.
People visit a makeshift memorial for Charlie Kirk outside Turning Point USA headquarters on September 20 in Phoenix, Arizona.

And yet, a deeper truth remains: whether in Paris or Phoenix, the killing of a writer, cartoonist, or activist for what they say strikes at something fundamental. Survivors of the 2015 massacre, like Riss — Charlie Hebdo’s director, who still bears the scars of that attack — insist that the principle must hold.

“We don’t shoot people who don’t have the same opinion as us,” Riss said in a recent interview. “Because the moment we accept that, we lose everything.”

Members of public the light candles in tribute near the offices of French satirical magazine Charlie Hebdo on January 10, 2015 in Paris, France.